Negroni
Build into glass with ice. Stir for 20 seconds
Alcohol
Mixers
Measurement Guide
All measurements are shown in shots for easy bartending. Use these conversions at your bar.
Fun Facts
Origin
The Negroni is believed to have been invented in Florence, Italy, in 1919 at Caffè Casoni. It was here that Count Camillo Negroni asked the bartender to strengthen his favorite cocktail, the Americano, by replacing the soda water with gin. The bartender also added an orange garnish instead of the typical lemon to signify the new drink. The cocktail comprises equal parts of gin, vermouth rosso, and Campari
Popularity
Although the Negroni had a steady presence in Italy since its creation, it saw a global surge in popularity during the early 21st century. This resurgence was partly driven by the rising interest in craft cocktails and classic drink recipes, particularly those with a bittersweet profile that appealed to modern palates seeking complexity and depth
Culture & History
The Negroni has had a significant cultural impact, especially in the world of bartending and mixology, where it is revered for its perfect balance and simplicity. The cocktail has become a staple in the global craft cocktail movement, celebrated during the annual "Negroni Week" with events and promotions around the world. This week not only celebrates the drink but also raises money for charities, combining cultural appreciation with philanthropic efforts. The Negroni's endurance as a cocktail favorite highlights its timeless appeal and versatility in the cocktail landscape
