Seven and Seven
Build into glass with ice, alcohol first. Stir gently
Alcohol
Mixers
Measurement Guide
All measurements are shown in shots for easy bartending. Use these conversions at your bar.
Fun Facts
Origin
The Seven and Seven is made with Seagram's Seven Crown, an American blended whiskey, and 7 Up, a lemon-lime soda. This cocktail likely originated in the United States around the time when both of these products were gaining popularity, though its exact origins are not well-documented
Popularity
The drink saw a significant surge in popularity during the 1970s, becoming a staple in bars across America. Its rise coincided with the increasing availability and marketing push of both Seagram's Seven Crown and 7 Up. The drink's appeal was bolstered by its simplicity and the growing public interest in easy-to-make mixed drinks that could be enjoyed in a variety of settings, from casual get-togethers to nightclubs
Culture & History
The Seven and Seven became synonymous with 1970s American pop culture, reflecting the era's penchant for straightforward, unpretentious enjoyment. It was especially popular among younger drinkers who appreciated its smooth, sweet taste and the non-intimidating introduction to whiskey it provided. The cocktail's prominence during this time period highlights a broader trend in the beverage industry towards more accessible, ready-to-drink options that catered to the relaxed, social lifestyles of the time. Today, it remains a nostalgic choice for many, emblematic of a simpler time in American drinking history
